PPC

PPC Account Executive Vacancy

Role: PPC Account Executive  Reports to: Head of PPC The PPC Department is responsible for managing PPC campaigns for client’s websites, through a variety of formats. The team uses a variety of different PPC techniques …

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Staff highlight – Adil Jain, Head of Paid Search

In order to showcase the bags of talent Just Search has amongst its staff, each month we are going to run a ‘staff highlight’ feature. This month we are delighted to announce Adil Jain, Head …

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Google Adwords Enhanced Campaigns – Are you Upgrading?

Google’s on a roll with its updates and changes at the moment, as well as the Panda update they have also chosen to upgrade the AdWords advertising platform with enhanced campaigns.  Any advertisers who are …

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Why should I run mobile PPC campaigns?

With the rise of smartphones, people are getting used to surfing the internet on their mobile phones. However, user behaviour differs between normal and mobile searches. On desktops and laptops, people will search using long …

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Advertising is essential while pay-per-click is most effective

Respondents to the Practical eCommerce survey conducted in April 2009 overwhelmingly said that pay-per-click (PPC) advertising was a successful method for promoting e-commerce stores and improving sales. These respondents also stated that advertising was an …

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No more paid referrals by Amazon

Amazon Associates, one of the most popular and well-known affiliate sales programs in the online world has decided to scale back on its ad-based referral program. From 1 May 2009, Amazon will no longer pay …

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Google being asked by doctors to change ad policies

Internet giant, Google has always been an unlimited source of information for the layman. However, doctors are asking the company to reform its advertising policies in order to prevent links for unproven remedies that appear …

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Google rising in the UK paid search market

Paid search in Q4 2008 showed an overall increase of almost 11% in the UK; though according to the performance report of the Efficient Frontier’s Q4 Search Engine, 40% of the paid search revenues were …

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Analysts claim Pay Per Click spending is on the rise

Barclay’s Capital stated that spending on internet advertising is increasing by the day. Internet analyst Douglas Anmuth of Barclays was quoted in Forbes that sell off in Google shares has been overdone time and again, …

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