SEM

Search engine marketing is going to become less keyword-oriented

One of the executives at Google has commented that SEO or search engine optimisation will become less keyword-based in the years to come. The vice president of user experience and search products at Google, Marissa …

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Lines between marketing material and paid-for content blurring in the media world

“Since we have a direct relationship with our players, they help shape the product strategy,” said president of the Sims label, Nancy Smith. He was referring to the deal struck with the Swedish furniture maker …

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Lulu’s Search Engine Marketing Tool

Lulu is offering an innovative way of driving web traffic on to any creator’s content present on Lulu. It may be recalled the Lulu has set its mark in free web self-publishing. It claims to …

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TradeDoubler has launched a new search management technology

The Pan-European digital marketing firm TradeDoubler has just launched a new search management technology ‘td Searchware 4’ designed to allow the world’s biggest advertising companies to draw the maximum mileage out of their proposed online …

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SES Chicago 2007 discusses and debates search engine strategies

SES Chicago, a major event for discussing various search engine strategies, was held in the first week of December 2007. The event featured an extraordinary combination of insightful sessions and specialised educational tracks featuring a …

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Search engine marketing (SEM) in spotlight at 2007 DMA conference

Search engine marketing, popularly known as SEM, is indeed hot. It has become one of direct marketing technique’s most powerful and effective tools. No wonder that SEM was in front and focus at this year’s …

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