Pay Per Click

Just Search’s PPC department get justifiable praise on the Review Centre

“All good companies and services are only as good as the people that run them and this is certainly the case for Just Search’s PPC department.” These extremely complimentary words were written by Yellow Shield …

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Staff highlight – Adil Jain, Head of Paid Search

In order to showcase the bags of talent Just Search has amongst its staff, each month we are going to run a ‘staff highlight’ feature. This month we are delighted to announce Adil Jain, Head …

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Google Adwords Enhanced Campaigns – Are you Upgrading?

Google’s on a roll with its updates and changes at the moment, as well as the Panda update they have also chosen to upgrade the AdWords advertising platform with enhanced campaigns.  Any advertisers who are …

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PPC Account Manager

Role: PPC Account Manager Reports to: Head of PPC The PPC Department is responsible for managing PPC campaigns for client’s websites, through a variety of formats. The team uses a variety of different PPC techniques …

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Location extensions can make an impact on your ad campaign

Many ad extensions have been released by Google over the past few years. However, they tend to bring with them the same questions: What is it for, and how will this benefit my ad text? …

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Pay Per Click FAQs – Part 1

At Just Search, we’ve been managing PPC for medium and large blue chip companies for quite some time now. PPC is a ROI-based product. The return on investment can be calculated by putting a measure …

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Google AdWords’ value track feature

Pay per click marketing is certainly getting smarter and as usual Google is adding more features to make paid advertising more effective. Explained in this blog post is another feature of Google AdWords that will …

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Is PPC ad scheduling worth the effort?

Okay, so you have chosen your target market keywords, written your ad text, set your budgets and the campaign is now ready to go. You want to get good bang for your PPC buck so …

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Are Ad Sitelinks beneficial to your business?

Earlier this year, Google launched Ad Sitelinks for AdWords. Ad Sitelinks are a great way to boost your CTR and get more traffic for your business. I’ve been implementing Sitelinks for many clients and have …

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