SMO

Five Digital Innovations that can Help Save your Business

Picture this. You’ve finally got the funding for your brilliant idea, you’ve done the market research and had an overwhelming response, you’ve got staff poised and ready and you’re about to blast your business off …

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The Importance Of A Call To Action

An effective call to action is essential for any successful website and contrary to popular belief they are not just relevant to shopping websites, they’re something that every business with an internet presence should have. …

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Tips for setting up the perfect Google+ profile

Goggle+ is not a social media site that you can sign up to but not do anything with your profile. Your profile is your internet representation of you; if people search your name on the …

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Guidelines for choosing the right social media profile picture

Most people would think we’re stupid for suggesting there’s anything remotely complex in choosing a profile picture. However, when you see the number of people using holiday snaps on professional social media channels it’s pretty …

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What is Facebook Edgerank?

A few tips and tricks for maximum Facebook exposure. Edgerank isn’t new, but it is important. Edgerank is a Facebook specific algorithm that still seems to have a lot of social media marketers stumped, but …

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Finding Your Voice in Social Media Pt.1: Assigning Brand Attributes

Before you know what you’re going to say in social media, you’ll need to know how to say it. You need to find your voice. This is the first part of our 3 part ‘how-to’ …

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Social media encourages boom in online advertising

Although Facebook and other social networking sites began as a way of helping people keep in touch with one another they have rapidly grown into something else entirely. Because these sites are so very popular …

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Social media platforms proving popular for international companies

According to a new study by Burson-Marsteller, around 80 per cent of the largest 100 companies included in the Fortune Global 500 index regularly use social media platforms such as Twitter, Facebook, YouTube and various …

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