Web Analytics

SEO Tracking Tools You Have To Use

SEO is something that the average Joe has probably never heard of, however, as a business owner you probably have, and if you haven’t then you should really look into it. As a business owner …

Find out more

Google Analytics reporting no data for the 2nd of November

The popular website tracking tool Google analytics has been showing problems on many accounts over the last 24 hours and is currently reporting no traffic for visits on the 2nd of November. On review visits …

Find out more

Google Analytics Roll Out Some New Features

Google Analytics have recently been very busy updated their analytics interface, they have rolled out some very interesting additional features, noticeably a change to the Account Management Dashboard, an all new Custom Reporting Tool and …

Find out more

Are You Taking Full Advantage Of Google Analytics?

Many website owners these days use some sort of visitor tracking on their websites, and one of the most popular of these is Google Analytics. If you’ve not yet heard of Google Analytics, it’s basically …

Find out more

Adding Streaming Video To Your Website

With the advent of improved web technologies and faster internet speeds, the one thing you often see implemented on new websites these days is a flash video of some sort, usually an introduction to the …

Find out more

Conversion Rates For Singular And Plural Keywords

Recently we wrote about the difference between singular and plural keywords in search engine optimisation and the effects on search engine results when using either version of a keyword (e.g. ‘chair’ or ‘chairs’). The conclusion …

Find out more

Google Analytics Updates and Improvements

Google have this week announced a number of additions to their free Analytics application, as well as a long awaited update to the software version Google bought years ago, Urchin 5 Software. The updates to …

Find out more

Analytics are useful, but MPM is essential

The advent of Google analytics has put website measurement in every website owner and marketing managers reach. But Analytics alone are not enough. Real Marketing Performance Measurement (MPM) is essesntial…

Google Analytics Interface Revamped

Those of you who like to track your internet marketing campaigns may be aware of the recent redesign of the Google Analytics website, but for those who aren’t I will briefly go through some of …

Find out more