Just Search Social Media Brand Messaging Crusade Takes Brand and Customer Engagement to new Heights
Okay, so it might be a little untimely and scrupulously unseasonal to start thinking about, let alone promoting, Christmas trees, decorations and lights. Although when it comes to creative digital marketing, Just Search is celebrated for not going down the conventionality route. Working in collaboration with Tradewinds, Just Search’s social media team have been busy redesigning the social media channels of two of the group’s brands – Christmas Trees and Lights and Garden and Homes Direct.
In order to provide a strategic creative direction to fulfil both of these brands’ marketing objectives and to reach their target audience in social media, Just Search has developed a Social Media Brand Messaging Document (BMD). The strategy is intended to build a strong social media foundation for Christmas Trees and Lights and Garden and Homes Direct, as well as crafting on-going engagement with the brand, to ultimately drive consumers to the point-of-purchase.
Social media has to offer real value to a community, and, based on a clients goals and objects, the user demographic, and the core brand traits, our Social MEdia Brand Messaging Document works toward this and sets out a clear path for success. Keeping on brand and having the right voice is critical. As is knowing what to say, as well as how to say it.
In raising brand awareness by outreaching to the wider social media community, in guiding people through the sales process throughout informative creative messaging and ultimately increasing a brand’s customers through supporting this vital online community, a BMD is the core voice for a brand in social media and the extension of a client’s branding into social space.
It has to be said that this on-going engagement work Just Search has been feverishly assembling for Christmas Trees and Lights and Gardens and Homes Direct has already seen an increase in engagement and a much welcoming surge in people talking about the products, deals and offers.