Search Engine Optimisation 2008
OK we’ve all filled our stomachs with food and drink over the festive period and our motivation levels have probably decreased but in the Search engine optimisation world Google hasn’t stopped so why do we take our foot off the gas? for those who haven’t they are now probably smiling thinking about the extra time they have had tinkering and optimising their website while your company is still lagging behind.
Think about it, how many people actually updated their website this Christmas and New year? Don’t come up with the excuses that your internet connection was poor with everybody on line over the holiday period as we tell all our customers Search engine optimisation is like a lot of products and services, if you buy a car, in order to keep it working you need to keep the maintenance up if you don’t things start to breakdown and as with Search Engine optimisation your listings will start slipping.
So if you didn’t touch your website this Christmas then at least you know for next year where you have fallen down in the search Engine Optimisation world. So the next thing to do is kick your 2008 on-line campaign into action, there have been a number of changes with Google and Search engine optimisation this past year so you need to make sure your making your site useful so you can create a buzz and build links naturally, also make sure that your adding content and updating the site frequently.
Finally if you getting a new site made or purchasing an e-commerce cart, if the developer offers you a frame based platform run a mile.
Good luck for the rest of the year in the S.E.R.P’s
Head of SEO