SEO Tracking Tools You Have To Use

SEO is something that the average Joe has probably never heard of, however, as a business owner you probably have, and if you haven’t then you should really look into it.

As a business owner who has heard of SEO you will also understand how important successful SEO is to having a successful online presence. Successful SEO can significantly increase your website’s rankings on search engines like Google, Yahoo and Bing.

The only way you’ll know whether or not your SEO tactics are currently successful is to monitor them – I know this sounds like it’s going to be an expensive endeavour but it really isn’t – with tracking tools.

Tracking tools include things like Google Analytics, SEO for Firefox and Majestic SEO which can all help to tell you exactly where you are on the World Wide Web.

Google Analytics is undoubtedly the most popular tracking tool, and what’s even better is it’s free. Google Analytics can tell you everything from the number of people on your website right now to exactly where your website traffic is coming from. All of this is represented by concise graphs that are easy to understand – if you know what you’re looking at – so it’s really easy to compare all of the information, really quickly.

SEO for Firefox is Firefox’s own tool for checking the success of your SEO campaign. It allows you to see exactly how well your web page is doing, how popular your keywords are – and which ones are pulling in the best results – and informs you of any websites that are linked to your website.

Majestic SEO doesn’t provide information on the same scale as Google Analytics or SEO for Firefox as it concentrates mostly on checking backlinks. However, Majestic SEO can still tell you whether your SEO is successful as not only does it provide reports about successful backlinks but it also helps you find out the most successful keywords.

SEO is becoming more and more important to successful businesses as the majority of high street business shifts to online, so it’s essential to make sure you’re not left behind.