Social Media Monitoring

Why should a business monitor social media?

Historically, most brands were able to tell their customers or potential customers what their brand actually stood for, how good they were, what their customers said about them etc. and people would just accept this as the norm. The advent of the internet, social media and the mobile web has meant that customers are now empowered to take back control of what makes a popular brand, product or service.

Social media monitoring can give you the visibility to stay in control of your reputation and the power to make your brand reach further. Relationship marketing is an integral part of any social media campaign and with advances in sentiment analysis, it is possible to gauge opinion to a high level of accuracy and act upon that insight, ultimately aiming to increase popular opinion and minimise negative comments.

Increased visibility from social media monitoring

The techniques and tools that we use at Just Search for social media monitoring allow us to give you a complete 360o view of your social media landscape. As part of our social media monitoring service, we will track conversations using the following topics to build up what is known as a social profile:

  • Your brand
  • Your competitor brands
  • Your industry

Our social media monitoring tools collect real-time conversations from virtually anywhere on the internet, as long as it isn’t behind a paywall. These sources can easily be broken down into different media types, with the option to include or exclude any of the following:

  • Blogs
  • Video sites (e.g. YouTube)
  • Image sites (e.g. Flickr)
  • Mainstream news
  • Micromedia (e.g. Twitter)
  • Forums
  • Comments
  • Facebook
  • MySpace
  • Buy/sell (social commerce sites)

How does our social media monitoring service work?

Once we have established a baseline for your current brand, competitor and industry social media activity, we will provide you with a dedicated social media manager who will monitor and track all future progress. Our managers will supply you with weekly reports including trending topics, share of voice, sentiment analysis and much more. They will also maintain regular contact with you to keep you up to date with anything that may need your input, to further enhance your relationship marketing campaign.

If you’d like to find out more about how the Just Search social media optimisation and monitoring service can benefit your business, then contact one of our social media experts today on 08451211194.